We generate knowledge and civic technology to facilitate the development of research projects in mass communication.

The lines of research that configure the MediaData space are aimed at generating knowledge and civic technology that facilitate research in mass communication. From a multidisciplinary perspective, projects will be pursued in support of empirical studies that contrast theoretical assertions with the reality of the world of communication.

From this perspective, the creation of solutions that facilitate the measurement of manifest variables of both content and form will be undertaken. Efforts will be directed at the development of automated and collaborative solutions for content analysis. The purpose is to contribute toward the advancement of content analysis as a research technique in the study of mass communication, covering different fields of application such as the descriptive analysis of the components of an information piece; the relationship between the characteristics, motives or ideology of the production source with the variables observed in the messages analysed; the comparison of media content with the “real world”; or the evaluation of the image given of specific social groups (Juan José Igartúa Perosanz, “Quantitative methods of research in communication”, edited by Bosch Comunicación, 2006)..

These are MediaData’s lines of research:

Line 1. Pluralism in televised news.

  • Political pluralism: indicators referring to the presence and representation of political parties.
  • Territorial pluralism: indicators referring to geographical coverage.
  • Social pluralism: indicators referring to the presence and representation of social actors.

Line 2. The positioning of political parties and media coverage.

  • Determining the capacity of media coverage analysis as an alternative for estimating the position of political parties.
  • Advancing in the automation of the phrase-core method (Core Sentence Analysis) to estimate the position political parties.

Line 3. Digital interpersonal communication and agenda-setting.

The influence of interpersonal communication in digital media on agenda-setting processes.

Line 4. Gender representations in products of cultural industries.


Do you want to learn more about our projects in progress?