The lines of research that configure the MediaData space are aimed at generating knowledge and civic technology that facilitate research in mass communication. From a multidisciplinary perspective, projects will be pursued in support of empirical studies that contrast theoretical assertions with the reality of the world of communication.
From this perspective, the creation of solutions that facilitate the measurement of manifest variables of both content and form will be undertaken. Efforts will be directed at the development of automated and collaborative solutions for content analysis. The purpose is to contribute toward the advancement of content analysis as a research technique in the study of mass communication, covering different fields of application such as the descriptive analysis of the components of an information piece; the relationship between the characteristics, motives or ideology of the production source with the variables observed in the messages analysed; the comparison of media content with the “real world”; or the evaluation of the image given of specific social groups (Juan José Igartúa Perosanz, “Quantitative methods of research in communication”, edited by Bosch Comunicación, 2006)..